Private Label Done Right

private label

JOH Private Label was incorporated in 1992 to concentrate on this important industry segment.

Sales of private label products are on the rise as consumers aggressively seek out low-cost store brand alternatives to national brands. JOH Private Label understands the landscape has changed and works diligently to discover viable positioning for our clients whether it is at the opening price point, national brand equivalent or national brand better level.

Our Private Label associates work closely with our manufacturers, our headquarter account executives and the trade to develop strategies for increasing private label share through effective merchandising programs and meaningful promotions.

We consistently monitor trends and identify what drives the business within all categories across the entire store.

Call today to learn how JOH Private Label can drive results for you.

Bob Monroe
Vice President, Private Label